Benefits for Political Campaigns
LifePath easily, effectively, and meaningfully connects political candidates with voters and donors!

Local and national political candidates win elections by “connecting” with voters.  These essential  voter-connections come from a candidate’s policy positions, professional and political accomplishments, and a candidate’s personal life story. LifePath allows candidates to easily share this campaign-critical information with voters in an enjoyable/simple-to-view chronological multimedia format. Candidates LifePath Albums can be updated in real-time with new events and information that keep voters and donors informed and engaged with the progress and momentum of the campaign. 

LifePath’s Coauthoring feature allows for multiple campaign staff members to have access to create and update events within a candidate’s LifePath Campaign Album. These coauthored events can be added to the candidate’s LifePath and reviewed by all staff members for approval to be posted to the candidate's public LifePath Campaign Album.

LifePath Campaign Albums can be publicly published to the web, and a unique URL, such as, can be posted on any marketing program, such as radio, TV, web or any social media site.  Additionally, these LifePath Campaign Albums can be easily embedded into any existing website, allowing the general public to view them within the candidate's main campaign website.  All LifePath Campaign Album visits are tracked, with all tracking data available to the candidate's campaign staff.

LifePath Campaign Albums allow visitors to receive real-time campaign update notifications simply by adding the LifePath Campaign Album to their private LifePath account.

LifePath Campaign Albums will effectively help national and local political candidates build and maintain the kind of candidate-voter-connections that win elections!

Benefits fo Elders